Brian Aeschlimann

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    Partner

    Senior IP Expert
    Trademark Attorney ASPTA, Attorney-at-Law
    MLaw University of Zurich, LL.M. Duke University

    Why am I an attorney in the field of IP and ICT?

    “As a supporting attorney in the fields of intellectual property law and ICT, I am very fortunate to be able to advise a wide range of clients in exciting areas of law. Every day this gives me the motivation to work together with the clients to find the best possible solutions.”

    Fields of activity

    • Intellectual property law, competition law and contract law, particularly trademarks, designs, copyrights, patents, corporate and licensing agreements, domain names, advertising, ICT, social media, and data protection
    • Trademark strategies, trademark searches, trademark registrations, and trademark conflicts
    • Cooperation agreements, distribution agreements, franchising agreements, licensing agreements, and ICT agreements
    • Company rights and rights to use a name
    • Design searches, design registrations, and design conflicts
    • Advertising law
    • Unfair competition, trade dress protection
    • Domain name registrations and disputes
    • Customs assistance (counterfeit goods)
    • Instruction and training on IP basics, procedures, and strategy

    Career and experience

    Brian Aeschlimann advises and supports his clients in clarifying legal issues, cooperating in, and managing of conflicts, particularly in the areas of trademark law, design law, copyright law, and competition law. For this, he can count on his many years of experience in the drafting, structuring and negotiation of national and international delimitation, cooperation, licensing, and distribution agreements. This activity is usually only one aspect of comprehensive legal advice in the field of intellectual property law. As a trademark attorney, he deals with the filing and enforcement of trademarks and designs.
    Brian Aeschlimann has worked for Troesch Scheidegger AG since March 2013. He has been a co-owner and partner at Swiss IP Partners Holding AG since January 2020.
    As a student, Brian Aeschlimann addressed the subject of “Trademarks as a distinguishing criterion in corporate competition”. At that time, however, it was not the legal issues that were in the foreground, but rather the fascination with advertisers’ creativity in packing messages for the trademarks, and for the associated goods and services, into commercials. Still a fan of good commercials, his focus has shifted to solving legal issues across the full breadth of intellectual property law.
    From 1998 to 2007, Brian Aeschlimann worked as an attorney-at-law in the legal department of an insurance company, in a commercial law firm, and in a firm of attorneys-at-law and patent attorneys in Zurich. Prior to joining TSWpat! in March 2013, he worked as a legal consultant in a major Swiss bank. Brian Aeschlimann studied at the University of Zurich (MLaw) and at Duke University School of Law (LL.M.), focusing on IP. He became a licensed attorney in Zurich in 1998.

    ASPTA (Association of the Swiss Patent and Trademark Attorneys)

    FICPI (International Federation of Intellectual Property Attorneys)

    INGRES (Institut für Gewerblichen Rechtsschutz)

    INTA (International Trademark Association)